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Our Story


How it all started

Adam & Sinead were first time parents and wanted to make mundane baby products better.  Their inspiration came experiencing all of those ‘first-time’ moments that new parents experience with baby. Shnuggle was born with the purpose of designing products that make life easier for parents and safer for babies.

They launched the first hypoallergenic and wicker-less Moses basket in the autumn of 2009, assembling baskets in the garage and packing orders when the kids had gone to bed.

They developed the vision for Shnuggle – to make life easier and safer for growing families. Shnuggle now has a growing range of innovative products across Sleep, Bath and Change with over 50 consumer, industry and business awards.

Tried and tested by parents and recognised for our innovation and design. Now, as parents to three children, we have a fantastic team, making life easier and safer for hundreds of thousands of parents across the world with a growing range.

We continue to be thoughtful in how we design each Shnuggle product, listening to parents at every stage. We are excited about the future and love being a part of other family’s stories.

Adam & Sinead xx